02/2010
Dear Readers,
We've got exclusive, red hot news from the House of MILESTONE for you just in time for PREMIUM and CPD. Take a look at the exciting spring/summer 2011 collections and enjoy the blockbuster experience of our new making-of video. Keep up to date with MILESTONE's "brand news".
Enjoy reading and best regards,
Gerhard Bauer, Gerrit Schweisfurth
Management
MILESTONE is showcasing its women collection at Premium in Berlin for the very first time. On the fair days between 7 and 9 July 2010, you'll be able to get a good insight into the current spring/summer 2001 ladieswear collection. You'll find us on the 1st floor of Premium, in showroom number L-02. Call in to gain your first impressions of the new season in a relaxed setting. We're looking forward to seeing you!
PREMIUM BERLIN
06.07.- 09.07.2010
Showroom Number L-02
Come to Kaiserswerther Strasse! MILESTONE is presenting its collection in a new showroom at this year's CPD. Between 23 and 27 July 2010, you'll be able to find us at B1, Bennigsen-Platz 1, DÜDO – Agentur Sascha Berning. You're very welcome to come and browse our current ladies and menswear collections for spring/summer 2010. And to get a preview of the fashions in the upcoming season.
CPD Düsseldorf
Agency Sascha Berning
23.07. - 27.07.2010
Benningsenplatz 1
40474 Düsseldorf
Milestone has pulled out all the stops again for the coming season, putting together a brilliant collection including a range of jackets from stylishly sporty to casually cool. All of them perfectly embody the theme of summer, sun and good spirits. We have continued to develop both our textile and leather models in line with market demand. The MILESTONE garment washed jackets in the leather segment are going to be absolute must-haves in the coming season.
Sporty & feminine ladieswear
The new ladieswear collection is strongly focused on sportiness and diversity. Fabric items feature all kinds of different variations on cotton, from interesting washes and garment-dyed finishes to coated cottons - every jacket is carefully thought out, right down to the tiniest detail. Technical fabrics provide contrasts, as do as shape memory and functional fabrics. Embroidery, prints and creative linings contribute to the reinterpretation of sporty jackets. The parka is still a trendsetter this season, boasting superior lines and sophisticated extras for women who love special things. Colour stories are full of contrast: white and beige, accentuated with taupe and raspberry. Aqua, dirty rose, sand and apple create a summer feeling.
The leather collection incorporates different types of leather. New tanning and washing techniques give it pure summer appeal. Biker jackets in the trendy dirty look are all the rage - with sophisticated finishes on linings and new designs helping them to make a bold fashion statement. Dirty white and aqua shades are top of the colour stakes. The glamour skirt is perfected with studs and badges in grey and classic black.
The collection features the fabulous new natural colours of ivory, beige and sophisticated nude shades. Summer fashion colours are aqua green, aqua blue, lime green and dirty pink.
MILESTONE Women Collection as a download
Cool & casual menswear
MILESTONE has given the menswear collection different emphases. The young Blue Line is distinguished by its slim fit. Garment-dyed nylons, cotton metals, washed cotton and vintage cotton can be found in many different jacket designs. Parkas, field jackets, biker jackets, casual shirt jackets and pea coats exude cool informality. Red, orange, turquoise and yellow contrast beautifully with beige, olive and brown. The Urban Line is all about naturalness. It features high-quality nylons, sporty linens and silk.
The colour scheme is fresh, with new shades of silver, pale blue, beige and brown being the dominant colours. One highlight of the menswear collection is the new marina style. It is a charming nautical line with surprising and fun details. Urban Classic includes sophisticated looking coats, sports jackets and blousons.
Nappa leathers are very present in the leather segment; washed or garment-washed, some finished and all in casual, light styles. The focus is on blousons, cropped and biker jackets, predominantly in earthy shades accentuated with yellow, orange, medium blue and green. The garment-dyed trend subsists. MILESTONE is already the ultimate trend-setter with its garment-washed goatskin suede, which proved to be a massive success last season.
MILESTONE Men Collection Report as a download
Nothing boosts sales as effectively as a clever marketing concept. We have increased your clientele's awareness of MILESTONE with our high-profile consumer campaign in high-circulation magazines (ELLE, INSTYLE; GQ, GQ STYLE) and we have also developed sales promotion materials for the POS. You can easily order them from your agency in accordance with your requirements and use them for targeted communication of the MILESTONE brand at your outlet. A list of all our advertising materials is provided in the appended PDF. Take a look at it and profit from MILESTONE's professional marketing concept.
MILESTONE Marketing Overview as a download
The new MILESTONE making-of video.
Click and enjoy.
Dear Retailer,
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Your MILESTONE Team
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